新加坡国立大学硕士课程时间安排
2024-11-15
更新时间:2024-01-07 20:53:54作者:梅丽
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What's In A Name: Tech Talk
牛百科技公司名称探析
In our modern world, the names of technology companies such as Google, Yahoo, Amazon and Yi Bei are part of our daily life and conversation. Some of them, such as Google, have become synonymous with this behavior itself. If you need to search for something, you "just Google it", much like Xerox when photocopiers became popular. Have you stopped to think about where these names come from and what they mean? Take a look!
如果你想找什么英文资料,恐怕你会说谷歌。但是,你有没有想过这些公司的名字是怎么来的?今天就来一探究竟吧!
1. Google (Google)
As we all know, this company has almost redefined the way people work every day. But Google is not its original name. It is mentioned in the history of Google that in 1996, students Larry Page and sergey brin of Stanford University created a search engine and called it "BackRub". Their first sign was Larry Page's hand.
谷歌的诞生改变了我们的生活。然而,你可能不知道的是,Google最初并不叫Google,而是BackRub,它的logo也不是今天的样子,而是其创始人拉里佩奇(Larry Page)的手掌图案。
The name Google is a way of playing with the mathematical term "googol", which is a 1 followed by 100 zeros-this is a complete accident. It is said that Page and some other graduate students are in the office of Stanford. One of them, shayne anderson, suggested using "Googleplex", which Page liked. Anderson then did a domain name search, but it was spelled "Google", and the domain name was available. Page grabbed the ball, and then the ball opened.
Google其实是数学中googol的概念,Google公司的名字纯属偶然。据说有一天拉里佩奇和一些研究生在办公室里,
一位名叫肖恩安德森的学生建议将公司命名为古戈尔普勒克斯,佩奇更喜欢它的缩写形式Googol。于是安德森用Googol搜索域名,却输入了谷歌。
结果发现这个域名是可用的,于是Page决定启用Google这个名字!
2.美国Yahoo公司(提供互联网的信息检索服务)
Like Google, this ancient (and embattled) portal was founded in January 1994 by two graduate students of Stanford University, Yang Zhiyuan and david filo. Original name: Jerry and David's World Wide Web Guide. Only a few months later, they changed their name to Yahoo. The "background name" for this is "another hierarchical and nosy Oracle". According to the history of Yahoo Wikipedia entries, "they insisted that they chose this name because they liked the general definition of the word, as jonathan swift said in Gulliver's Travels:' rude, inexperienced and rude.' "
雅虎最初叫“杰瑞和大卫的万维网指南”,后来改成了雅虎。这个词实际上最早出现在Swift的《格利佛游记》中。
指一种庸俗低劣的人形动物。两位创始人“在相反的意义上使用它”,并重新定义了名称,也就是说,又一个等级制的官方甲骨文。它的含义是:在强调权利平等的互联网上,
大家都是乡下佬,——。这是神谕!
However, Yahoo's name is about to change. According to NPR, if the sale of core assets to Verizon is successful, the remaining assets will be called "Altaba", which is a combination of "Alternate" and "Alibaba". The New York Times mentioned that "Altaba" is very close to "Altaba", which is the name of a Pakistani scissors manufacturer.
因为阿里巴巴,雅虎差点改名为Altaba;据说这个名字和Al-Taba很像,和巴基斯坦一个剪刀工匠的名字一样。
边肖其实觉得这个名字可以理解为:Al-Taba,毕竟有点意思,哈哈!
3.易贝(易贝)
Another website that has changed the way people buy and sell online, Yi Bei's name is just the preferred abbreviation of the founder. According to Wikipedia, when Dampierre Omidia launched the website, it belonged to his consulting company "Echo Bay Technology Group". However, when he tried to apply for the domain name, it was already occupied by the gold mining company Echo Bay Mines. So he shortened it to his second choice, Yi Bei.
EBay的名字来自一个更私人的来源。根据维基百科,当易贝创始人皮埃尔奥米迪亚准备推出网站时,
发现他咨询公司的域名早就被一家名为Echo Bay Mines的金矿公司占用了。所以Pierre干脆把公司的域名叫做易贝。
这倒是挺符合现在公司域名命名越简单越好的特点!
3.苹果公司
Cult Of Mac quoted the authoritative biography of Steve Jobs in Walter Isaacson to answer this question. Walter said of Steve: "When naming apples, he said that he was eating my fruit meal. He said that he had just returned from an apple farm and thought the name sounded" interesting, lively and not scary ". "
这么伟大的公司,还有个人色彩这么浓的创始人,最后决定用个人色彩很浓的名字命名。然而,只是因为乔先生刚从苹果农场回来,他才觉得这个名字听起来“有趣,生动,不虚张声势”。
Whether you find apples intimidating or otherwise is a personal inclination, but either way, the name isn't going anywhere. It's particularly fascinating when a brand takes a word, especially an unrelated noun, that already has a definition and then makes it their own.
苹果的命名充分说明了一个道理。名字本身并不重要。重要的是公司最后成功了,所以名字有故事。
4.亚马孙
The ubiquitous electronic retailer is almost called "Kadabra", just like "Kadabra". Mashable said that Bezos' lawyer thought he was talking about a "corpse", which could easily become the worst name of a startup company in history, so he chose "Amazon". The name "Amazon" mentioned in this story implies a wide range, because the list of websites used to be A-Z, and "Amazon" will be at the top of the list. Wikipedia also said that Bezos considered calling it "heartless", but his friends thought it was "insidious". Anyway, Bezos bought the Relentless.com domain name, and it will still be redirected to Amazon. Fact: The smile on their trademark means that they sell everything from A-Z.
第一眼看到亚马逊,我自然不会首先想到购物,而是那条贯穿南美东西大陆的大河。但是自从亚马逊诞生以来,我再看到亚马逊的时候,脑海里出现的恐怕只有订单和包裹。
但是这家公司的名字改了好几次,从Cadabra到尸,再到Amazon,再到无情再到Amazon,总说明亚马逊河还是有帮助的,因为河很大,说明亚马逊也很大。
而且如果你足够细心的话,你会发现它公司logo上从A到Z的笑脸是在告诉你,亚马逊什么都可以买(商品列表一般是从A到Z按字母顺序排列)。
5. Skype
When the developers of this popular video chat program tried to come up with a name, Mental Floss said that they came up with "Skyper-to-Peer" for short, but the domain name was already occupied. You see a pattern-if you have an idea for a new product, occupy the field before you make the product! That's Skype.com.
这个软件没有中文翻译,但名字同样响亮。
但Skype的创始人最初是以“Sky peer to peer”命名的,简称Skyper。然而,当他准备注册域名时,发现还是来不及了。
这就是为什么Skype——最初想让R消失的原因!
看来一旦有了想法就得马上行动,不然就错过机会了:)
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